Koko Kanu to enter UK off-trade
Gruppo Campari’s J Wray & Nephew has revealed its first major consumer campaign in the UK for its Jamaican coconut rum, Koko Kanu.
Appleton looking for an ambassador
Wray & Nephew is looking for a London-based UK brand ambassador for its Jamaican rum brand, Appleton Estate.
Campari posts sales of €1.05m and pre-tax profit of €149.5m
The directors of Davide Campari-Milano SpA has announced its consolidated results for the nine months ending 30 September 2013.
Campari posts poor results in first quarter
Davide Campari-Milano SpA has posted poor results in first quarter ending March 31, 2013 which it states is mainly due to the ‘one-off’ destocking in Italy.
Campari takes over US Appleton rum distribution
Davide Campari-Milano SpA has announced that it is taking over the distribution and marketing of its recently acquired Appleton rum brands from Kobrand from March 1.
Campari buys Appleton rum brand
Campari is to acquire Wray & Nephew, Appleton Estate and Coruba rum brands for US$414.8m.
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Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
